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Secondary/desktop research

Not all data can be gathered in the field. Our secondary research uses online databases and industry reports to give you a foundational understanding, uncovering movements and developments that may influence your strategy.

Online research

We employ targeted online research techniques, diving into digital spaces where your audience interacts, and gathering relevant data that contributes to an enhanced understanding of your market.

Survey development

Crafting the right questions is crucial for meaningful data. We design surveys that capture precise insights into your audience’s preferences, behaviors, and attitudes, ensuring the information collected aligns with your objectives.

Recruiting and sampling

Reaching the right participants is key. Our recruiting process ensures a representative sample that mirrors your target demographic, providing you with reliable data from the right sources.

Interviewing

Whether in-person or virtual, our interview services gather in-depth responses that help reveal the underlying motivations and perspectives of your audience.

Telephone interviewing

For hard-to-reach respondents, we offer telephone interviews, ensuring that critical data is collected even when in-person interactions are not possible.

Focus groups

We organize and manage focus groups to facilitate dynamic discussions, allowing us to capture diverse perspectives on products, services, or marketing concepts.

Data processing

Once the data is collected, we process it efficiently to ensure that every insight is accurate and ready for analysis, providing you with a clean dataset that can be confidently acted upon.

Statistical analysis

Our team utilizes advanced statistical techniques to interpret your data, uncovering significant shifts and developments that guide future actions and strategies.

Security/integrity

We prioritize the security and integrity of your data, ensuring that it is handled with the utmost care throughout the entire process. Your information is protected, and results are delivered with full transparency.

Market studies

Our market studies provide a clear picture of the competitive landscape, customer preferences, and potential growth areas, giving you a roadmap to succeed in your specific sector.

Competitive intelligence

Stay ahead of the competition with our competitive intelligence services. We analyze your competitors’ strategies, strengths, and weaknesses, helping you position your business for success.

More Insights

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Why Hub Page is Essential for Your B2B Digital Marketing Strategy in Japan

Google Responsive Search Ads for Easier Japan Targeting

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